How Do I Submit Art for Googles Home Page

For artists, SEO isn't too complex.

SEO for artists ordinarily means populating Google and Google Images when people search your creative person name or the type of artwork you make. This means optimizing your website, YouTube aqueduct, and social media profiles to rank high for keywords around your work. For galleries, they usually desire to rank for "fine art gallery" in their urban center also as their represented artist names.

I will prove you lot how to practise all these (and how to get into Wikipedia if yous have enough sources). We'll employ René Romero Schuler as an example, an creative person I've been working with for 5+ years. I spent over ii days on this tutorial. It's a fleck lengthy, but follow these steps and you lot should become very expert results (and if for some reason you don't, exit me a comment and I will aid you).

How Google Populates Their Results – Google pulls content from unlike parts of the spider web. Your website is i, social profiles are another, YouTube videos and thumbnails, Wikipedia, so forth. Put it all together and that's what you lot encounter in Google. This only ways nosotros need to create content in the right places, label images before uploading them, and tweak a few things. This will assist you populate Google with YOUR content. That'southward what SEO for artists is all about.

If You're Using WordPress – I recommend installing the Yoast SEO Plugin which I reference throughout this tutorial. To practice this, log into your WordPress dashboard, become to your Plugins carte du jour (on the left), then search for Yoast SEO. Install and activate it – we'll go into it subsequently. It won't bear on your blueprint, and you can ever delete the plugin and revert back if yous choose.

My Groundwork – I'm the #1 ranked WordPress SEO Consultant in Google, have 3,000 visitors/solar day, started my career designing WordPress sites for artists, and am Google Analytics certified. Not trying to sell y'all anything, simply assuring you lot this guide is actually going to work.

i. Dissect Google

In this article I will apply René Romero Schuler as an example.
René was the outset artist I did piece of work for, is yet a client, and a great friend.

Search her name in Google and this is what you'll see…

Search her name in Google Images and she likewise dominates…

two. Rank Your Website #1

Use Your Name In The Domain – using an exact match domain (world wide web.yourname.com) is the easiest style to rank #1 for your name. As long every bit you lot build out your website with your portfolio, bio, statement, events, and other of import pages – you should eventually rank in the top issue. If you just created your website information technology will take some fourth dimension, merely don't wait around. You lot'll want to give Google other "signals" by following additional steps listed in this tutorial.

Utilize Your Name In The Homepage Snippet – each page on your website has a snippet that appears in search results (see below). This consists of your SEO title (the link) and your meta description (the longer summary). Instead of using the default snippet generated by WordPress (or whatever website builder you're using) you lot should write these yourself.

Here's what the snippet looks similar…

To edit these in WordPress, brand sure yous take the Yoast Plugin installed (Plugins → Add New → Yoast). Then in your WordPress dashboard, go to SEO → Search Advent → General.

Now become to the "General" tab and you will see fields where you can edit these…

Or (in my case), you volition see a link to your homepage. Click it to go to your homepage, then coil downwards to the Yoast section and click on the "snippet preview" (meet below). Here'southward where you write them. When you lot're done, update the page, then requite Google 1-v days to crawl your site and show these. Other website builders will accept a similar procedure of writing snippets.

No Text / Unreadable Text – if in that location'south no text on the page, all Google sees are your images (which I'll encompass in step iii). Nevertheless fifty-fifty without text, you SHOULD withal be able to rank #1 for your name. Just art galleries wanting to rank for "fine art gallery chicago" (a more competitive keyword) should probably have some text on the folio. If you lot do use it, avoid embedding text into images or using flash as these are unreadable to Google. If you lot open up your website and endeavor to copy some text, but tin't, this means it'due south unreadable to Google and won't benefit your SEO.

3. Optimize For Google Images

If y'all go to René's Google Images you can encounter she dominates the results (a project I did for her). But it's actually very like shooting fish in a barrel since the majority of images only come from a few sources.

Before uploading your images ANYWHERE online, always characterization the file name with the championship of your artwork. An example would be: Alpana – 5×5 Oil On Canvass by René Romero Schuler. If your master goal is to populate Google Images when people search your proper name, include this in the file name. If you goal is to populate Google with a keyword related to your art, leave it out. This goes for images on your website, social media profiles, Wikipedia, and basically everywhere.

Principal Social Media Profile Photo + Comprehend Photograph Are The Ones That Rank
Your main profile picture is the 1 most probable to announced in Google Images, and then make sure y'all include your name in the file name before uploading your chief photo AND any covers photos.

Create A Pinboard
Rene's pinboard is around twenty% of her Google Prototype results . Pinterest is a loftier authority website so images you upload here are likely to rank high. Create an awesome pinboard with your fine art and peradventure a few photos of y'all, and you'll be dominating Google Images in no time.

Optimize Images On Your Website
The images on your homepage, bio, and the FIRST image you see when yous open up upward a portfolio folio are the ones most likely to appear in Google Images. Each of these images tin be "optimized" past using your artist proper name in the image file name and alternative text…

Image File Name. This is what the image is labeled on your figurer before you upload it. Anytime you upload an prototype to the spider web, the file name will be associated with that image. To aid search engines associate an image with your creative person proper name, I recommend this format:

Artwork Description – Your Name

Alternative Text. Alternative text is also used to describe images to search engines. WordPress does not do this automatically, so you will need to use a plugin like Automated Alt Attributes (however, this only adds alt text to new images in the visual editor, so you will demand to add it to all other images manually). If non using WordPress, look for a field to fill up out an image's alt text, or you volition take to edit the HTML to do this (ship this guide to your developer if demand be):

<img alt="culling text" src="https://onlinemediamasters.com/wp-content/uploads/2013/05/image-file-proper name.png" width="300″ elevation="300″ />

Image Speed. There are over xx ways to optimize images to load faster, many of which you can detect in GTmetrix. Many artists don't similar to resize or compress images, but you can still cache images, remove EXIF data, lazy load images, specify the widget/height of each image, utilise a CDN (content delivery network) similar Cloudflare/StackPath, and make sure images are served from the correct URL version (www vs. non-world wide web and http vs. https). Images are unremarkably the heaviest chemical element of an creative person's website! Requite my tutorial a effort – information technology should brand your site faster.

Upload Images To Wikimedia Commons
About 30% of Rene'southward Google Images are from Wikimedia. Simply sign upwards for Wikimedia and upload photos to Wikimedia Commons (here are full instructions). When you get to the uploading procedure, include your keyword (eg. your name) in each photo'due south description. In that location is a catch; people who click the photo in Google Images will be view this image (non an actual Wikipedia page). If you take enough sources, I'll show you how to get an actual page in footstep half-dozen.

If you want to rank higher in Google Images for a keyword other than your name, go to images.google.com. At present start typing in your keyword using the underline character _ to find aspecific type of flower in the dropdown menu. Generally, the more than specific the keyword, the easier it volition be to rank. In one case you discover your keyword, upload your prototype to the sources above (social profiles, pinboard, website…). Give it some time and ideally it volition rank high. Images that are uploaded to a high authority website (like Pinterest) take a better chance of ranking high.

If you are having trouble and an image doesn't rank loftier, attempt selecting an fifty-fifty more specific keyword. Mostly the more than specific the keyword is, the less competitive it will be. And if a keyword shows up in Google's dropdown carte, that means people are indeed searching for it.

4. Social Media Profile Optimization

Why social media is of import for artist SEO:

• Social media profiles rank high in Google
• Contour photos are usually shown in Google Images

The most important social networks are…

• Facebook Folio
• Twitter
• LinkedIn
• Pinterest
• Instagram

Use Your Social Media Profiles Makes Them Rank College
Make sure all media profiles are 100% complete and include your artwork (which can normally be categorized into albums, pinboards, etcs). Calculation connections and posting ongoing updates ship good signals to Google that you're a legit person/business. If you lot want to populate Google with your content, using social media profiles is probably the easiest way to do that.

5. YouTube SEO

YouTube videos tin also appear in Google. This is called video seo and looks like this:

• Create your video
• Label your video file as the keyword, then upload to Youtube
• Design a custom thumbnail, characterization it with your keyword, then upload information technology
• Write a dainty title which should also include your keyword
• Write a long (preferably 400+ word) description using your keyword 2-iii times
• Don't overdo it on the tags, but add a few
• Get more likes, views, comments by promoting it
• Embed information technology on your website (# of embeds is a ranking gene)
• E'er answer to comments as these will aid it rank college

FYI hither's an updated video of René if you want to hear her story…

6. Get An Artist Wikipedia Page

I've done quite a few of these, unfortunately Wikipedia doesn't want the author to accept whatsoever connection to the artist, so I probably shouldn't publicize them. But here's how to get one.

Stride one: Gather Sources –gather links from ALL online articles you're mentioned in. These should non be published past you (eg. your website) since that would be considered biased and against their guidelines, which I recommend skimming through. There is no perfect number of sources, simply ideally it should be over 15. To find these, Google your name, scroll through the results, so beginning building your list. You can setup a Google Alert for when someone publishes something about you in the future. Once y'all have a listing of sources, it's time to write a typhoon.

Step 2: Write A Factual, Non-Biased Draft – wait at the format of René, Laura, and other artist Wikipedia pages. Follow a similar format: early life and background, works of fine art, exhibitions, collections, references, etc. It should exist like. Also discover about EVERY sentence is cited. Y'all don't accept to copy/paste exact sentences from your sources, only the article should be derived from them, NOT your own words. And so merely do the best you can to write the article while citing your sources. Likewise leave out any promotional or exaggerating tone.

Step 3: Hire A Wikipedia Commodity Writer – information technology is confronting Wikipedia's guidelines to publish an article about yourself (since information technology'southward biased). Yous will need someone to review your draft, make sure it follows Wikipedia guidelines, and write the first draft in Wikipedia code. You can hire a Wikipedia commodity writer by signing upwards for a freelancer business relationship then posting a job for a "Wikipedia Commodity Writer" (in that location are enough out there). Either expect for people to apply, or search for a writer and ask loftier-rated people if they're interested. Nigh of them are overseas, but all the ones I hired worked well for me. Just make certain they have very adept reviews.

Step 4: Piece of work With Your Wikipedia Author To Get It Published – they will tell you if annihilation needs to exist fixed. Just send them your draft, list of sources, and a few images if you lot're including a "works" section. Thy volition likewise need your main motion picture and information that shows on the right side of the page. From here, it'south just a thing of working with your writer. I am not a author so I can't reply too many questions nigh this, but your writer should be able to.

In that location are enough of Wikipedia article writers out at that place:

vii. SEO For Fine art Galleries

If yous run an art gallery I presume you lot want to rank high in Google for your represented artist names as well as "Art Gallery Chicago" or whatever city you're in. Here'southward how to do that…

Create A Folio For Each Artist – if you search "René Schuler" do y'all think Google volition serve a page showing 20 different artists? No, you need a separate page on your site for each artist.

Optimize Your Artist Pages

• Use the artist proper name every bit the page title
• Ideally their portfolio should include a lot of their work
• Label images before uploading them (as the title of the artwork)
• Use as much unique content as possible, duplicate content isn't good
• Use some text on the page if possible, otherwise all Google has are images
• Write your snippet to sound dainty and include their name (as described in step i)
• Include unique information, why should Google evidence your page and non other galleries? This is a huge factor since 'valuable' content usually outranks the competition. Google measures how much time people spend on a page and uses it to determine a folio's rankings, so investing time in content is the #1 thing you tin can do.

Spruce Up Your Google My Business Page

*Google is increasingly taking into consideration activate business organisation owners who: post on Google Posts, respond to reviews, go on special hours updated, respond questions, make it convenient for customers to have direct actions on GMB using business URLs.

• Create a GMB Folio (no duplicates – check Moz Local)
• Agencies tin register here
• Verify ownership
• Make full out everything
• Fill out all attributes
• List your menu/services
• Set hours and special hours
• Become a 360 tour if it makes sense
• Enter your accost or service area
• Listing all relevant categories, chief listed first
• Use local business URLs (eg. appointments, reservations, bookings)
• If using local concern URL using third-party services, fill out this form
• Add together reservations/bookings with Google's approved third-political party vendors
• The previous steps can get you showing up in reservations by Google
• Add photos + videos (logo, cover paradigm, storefront, team, inside store, etc)
• Write a description (do not stuff keywords/links as it's not office of algorithm)
• Become a custom URL
• Answer questions
• Start using Google Posts
• Respond to reviews, good and bad
• Make information technology easy for customers to get out reviews (with a custom link)
• Allow customers to bulletin y'all – go along that response rate up!
• Flag inappropriate reviews if you lot legitimate reason (come across policies)
• Get your products seen using the product editor + product catalog
• Hotels can add grade ratings and civilities
• Motion reviews to different listings if necessary
• Follow Google My Business guidelines

Get Reviews (Especially On Google My Business) – all you demand is 1 review to get the stars.

Enhance Online Profiles With Moz Local – run your website through Moz Local which helps you fix incomplete, inconsistent, and indistinguishable profiles. Go your score up as much as you tin… these profiles (called citations) are an of import part of Google's local search ranking factors.

Outsource Less Important Profiles To Whitespark – since these profiles are so important, you need more of them. You can either outsource this to Whitespark's citation service for $4-v per profile, or use their list of peak citations by city. Just you lot should at LEAST have 50 other profiles other than the ones in Moz Local. If you do this yourself, be sure to keep rail of your logins.

Follow Google's Local Search Ranking Factors – I covered the majority of it, just if you're ever in incertitude of how to rank college in Google Maps and local search results, check Google' local search ranking factors. This is reported every 2 years past Moz and is the almost accurate written report.

8. Make Your Website Load Faster

You don't need a programmer to do this.

• Run your website through GTmetrix to see if it'south slow.
• If yep, fast hosting is the #i factor in the WordPress optimization guide.
• View Facebook polls of the top rated hosts to see if yours is at the bottom (meet below)
• I use Cloudways (Vultr High Frequency plan) who is very popular in Facebook Groups.
• When done, retest your site in GTmetrix and click through pages to see the difference.
• It gets technical, but my WordPress speed guide has many other recommendations.

26 people who moved to Cloudways, including me, and posted results (click thumbnails to overstate):

Recent Facebook polls on "the best hosting" (click thumbnails to enlarge):

Oft Asked Questions

🎨 How exercise I go my art in Google Images?

Label your image file names before uploading them to your website (or anywhere else online). They should accurately describe the image and include a descriptive keyword. Each image should take a description unique to that epitome. Also try using Wikimedia.

🎨 How do I rank #one for my proper name?

Make sure your website and social media profiles are built to constitute credibility to Google. Using the Yoast SEO plugin to customize how your homepage snippet appears in Google. Getting links to your website (eg. from press releases) helps. It tin can take several months for new websites to rank #one for your name, but keep creating signals for Google.

🎨 How how I get an artist Wikipedia folio?

You need sources, whether they are online sources or impress. Next, you need a Wikipedia article writer (non you or anyone connected with you) to write the article. That writer should exist knowledgable with Wikipedia's guidelines and code. Wikipedia will flag the page if you or someone you know writes information technology.

🎨 How do social media profiles come into play?

Social media profiles are very important to your SEO since Google pulls images, descriptions, and other information from your social media profiles and displays them in their search results. Brand sure yous have a Facebook Page, Twitter, YouTube Channel, Instagram, and whatever other social networks you lot plan to post on. Even if you don't mail service much, just a few posts can improve your search engine branding when people Google your proper noun.

🎨 What most SEO for art galleries?

Google has it'due south own ready of ranking factors for Google Maps and Local SEO. To rank loftier for artist names, create a page for each artist with a unique description and portfolio. Use the artist name in the page title, URL, Yoast snippet, and content body. Make sure you lot create online profiles on Google My Business organization and other online directories and social profiles.

If yous institute my article helpful and have a friend who would also do good from reading it, please consider sharing it with him or her. I'm glad to answer whatsoever questions you accept most artist SEO, Wikipedia, and SEO in full general. Only drop me a line in the comments below. Skillful luck!

Thank you,
Tom

taylorwassibly.blogspot.com

Source: https://onlinemediamasters.com/seo-for-artists/

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